Programme Ghent
Hosted by
Co-organised by
Generously sponsored by
09:30 - 10:00
Foyer4
WELCOME DRINK
Claim your spot for the break-outs
10:00 - 10:15
AuditoRium4
WELCOME TALK
SIRRIS
Ludwig De Locht
Business Unit Manager Digital at Sirris
THE PRODUCT CONSORTIUM
Bjorn Vuylsteker
Co-Founder and CPO at WeGroup
10:15 - 12:00
AuditoRium4
PRODUCT MANAGEMENT IN DIFFERENT STAGES OF A COMPANY
3 speakers share their product experiences in different growth stages + Q&A
10:15 - 10:45
GROWTH STAGE
BIZZY
Hendrik Keeris
Co-Founder & CEO
Finding Product Market Fit on Moving Ground
Three years ago, finding product market fit already felt hard.
Today, it feels like trying to hit a moving target.
We started Bizzy with a relatively simple promise: help sales teams find the right companies to sell to. Then AI happened. Agents happened. Every few months, the possibilities of what we could build completely changed.
And we did what product people love to do: we built.
We pushed hard on AI, agents, automation and new ways of doing sales. We were constantly looking at what the future could become.
At some point, we realized we had become so obsessed with where the market was going that we had lost some focus on why customers came to us in the first place.
This is the story of how we're trying to find product market fit in a market that refuses to stand still, and why sometimes the hardest product decision isn't what to build next, but what to stop chasing.
10:50 - 11:20
SCALING STAGE
TBC
TBC
11:25 - 12:00
MATURITY STAGE
LANSWEEPER
Maarten Saeys
Chief Product Officer
Maarten Saeys is Chief Product Officer at Lansweeper, where he leads product management, product marketing, UX and strategy. Over more than 11 years he has grown with the company from startup to global leader in technology asset intelligence.
12:00 - 13:00
AuditoRium4
LUNCH & NETWORKING
13:00 - 16:00
INTERACTIVE SESSIONS
PRODUCT MANAGEMENT
X MASTERY
Dive deep into the essential techniques and strategies every product manager needs. From gathering actionable feedback to crafting crystal-clear user stories, prioritizing features, and more. This track covers all the classic, must-know methods to excel in your role.
PRODUCT MANAGEMENT
X THE REAL WORLD
Explore the intersections where digital product management collides with other domains. Whether it's the hardware-software clash, project vs. product mindset, or integrating established businesses with groundbreaking ideas. Hear real-world testimonials on navigating these challenges, adapting strategies, and identifying key obstacles.
PRODUCT MANAGEMENT
X AI - Physical AI
Discover how AI is revolutionizing the role of product managers. Will AI tools like ChatGPT write our Jira tickets? Can generative AI automatically translate user feedback into new features? Learn how to adapt your approach as AI becomes an integral part of our products and processes.
Zaal: AuditoRium 4
13:00 - 13:45
Enterprise superintelligence
Philip Pohlmann - CPO ML6
Philippe Pohlmann is Chief Product Officer at ML6, where he leads the development of Unum — an Enterprise Superintelligence platform for trusted decision-making in complex, regulated environments. A serial entrepreneur with a decade in fintech, he previously founded Denario (acquired by PandaDoc), led PandaDoc's global payments business, and served as Managing Director at Qonto Germany.
13:55 - 14:40
■ TBC
Sara Larsson - Product & Growth Leader at AZETS (Sweden)
Sara Larsson is a product and growth leader with extensive experience scaling B2B SaaS companies across European markets. She works at the intersection of product, commercial and technology teams, creating clarity in complex organisations where priorities compete and ownership is unclear. Her work has touched products used by over 2 million users.
15:15 - 16:00
From two wrong turns to a #1 Product Launch
Simon Logghe - Co Founder & CEO at ADOMATE
Before starting Adomate two years ago, he was Managing Director at ML6. The Ghent-based platform that turns performance data, competitor ads, and consumer signals into on-brand ad creative at scale — combining generative AI with supervised machine learning. Simon will take you through the full journey from day one to today: the wins, the fails, and the learnings he wishes someone had handed him at the start.
Zaal: Multimediazaal
13:00 - 13:45
■Feeding the Dragon: Product Management in a Looped Development World
Petra Tant - VP Product Strategy, Content Operations & DAM at APRIMO
Development is shifting to continuous loops — and feeding that process is like feeding a hungry dragon: it changes everything about how you work and how you organise your teams. At Aprimo, we are in the middle of figuring this out. In this session, Petra shares what they are learning right now: where old PM practices break down, the organisational friction points they are hitting, and how they are navigating the chaos. Not a playbook — a real-time look at what it takes when the pace of development changes everything.
13:55 - 14:40
■TBC
TBC
TBC
15:15 - 16:00
■ TBC
Sonal Aggarwal - Principal Product Manager AI & Strategy @ TEAMLEADER
Sonal Aggarwal is a strategic product leader specialising in AI and growth at Teamleader. She has built AI-native and SaaS products at startups and scale-ups, with a track record of translating complex strategy into clarity — across teams, communication and execution. She is particularly known for driving company-wide AI strategy that delivers measurable business impact.
Zaal: CouR4
13:00 - 13:45
When Intelligence Becomes Buyable — What to sell when AI sells thinking
Wim Codenie & Nick Boucart - Senior Advisors Digital Business & Software Engineering and ICT at SIRRIS
AI makes reasoning and intelligence a cheap, buyable commodity , impacting both the product and the services revenue of scaleups at once. In this talk we show why adopting AI is necessary but can never differentiate you. We discuss what becomes scarce when intelligence is abundant: governed data, accountability, unique cross-customer insight, and trust. We show where your company is exposed, sketch possible futures, and end with a capability model for AI adaptation.
13:55 - 14:40
Why product managers are more likely to get burned out
Edita Dermontaité - B2B Product Leader
TBC
15:15 - 16:00
AI Just Made Your Feature Factory Faster
Why faster product development needs deeper discovery
Guy Van Wijmeersch - Strategic Designer / Partner at SWEETSPOT
AI did not create the Build Trap. It removed its speed limit.
Product teams can now turn a request into a prototype before anyone has properly examined the need behind it. Building the wrong thing has become just as fast as building the right thing. This goes beyond the screen: Physical AI brings intelligence into machines that perceive, decide and act. Here, a weak assumption does not result in an unused feature — it can disrupt real workflows or lead to expensive physical consequences.
Design thinking provides a counterweight: keeping teams focused on the people and behaviours behind the request, not just the request itself.
Drawing on experience across product management, design and technology — from Barco to Sweetspot's current experiments with AI-supported discovery — Guy explores how to give product teams a stronger foundation for judgment before development begins.
16:15 - 17:10
AuditoRium4
■KEYNOTE
No Roadmap, No Problem
less structure. more product.
Maarten De Schuymer, VP Product at Aikido Security
Rigid roadmaps are a bet that you know the future. Aikido bets on reading the signals and moving on them faster than anyone else. I'll unpack what "flexible over rigid" looks like day to day: the calls we made to keep shipping at startup speed while scaling. And what that speed means for building developer-first security, in an age where software itself is changing faster than any roadmap can track.
Maarten De Schuymer is VP Product at Aikido Security, a cybersecurity unicorn helping development teams secure their code, cloud and workstations. He joined Aikido at the very beginning, when it was just a handful of people, and has helped scale the product and team ever since, proving that the same flexible, low-process approach that works for five people can still work past a unicorn valuation. With 10+ years of experience spanning product management and UX design, and a background in neuropsychology, he cuts straight through the noise to find the core problem worth solving.
17:10 - 17:15
AuditoRium4
CLOSING REMARKS
SIRRIS
Ludwig De Locht
Business Unit Manager Digital at Sirris
THE PRODUCT CONSORTIUM
Bjorn Vuylsteker
Co-Founder and CPO at WeGroup
17:15 - 18:00
NETWORKING DRINK WITH FINGERFOOD
AuditoRium4