Programme Gent
Generously sponsored by
Co-organised by
09:30 - 10:00
Foyer4
WELCOME DRINK
Claim your spot for the break-outs
10:00 - 10:15
AuditoRium4
WELCOME TALK
SIRRIS
Nick Boucart
Senior Advisor Software Engineering & ICT at Sirris
THE PRODUCT CONSORTIUM
Bjorn Vuylsteker
Co-Founder and CPO at WeGroup
10:15 - 12:00
AuditoRium4
PRODUCT MANAGEMENT IN DIFFERENT STAGES OF A COMPANY
3 speakers share their product experiences in different growth stages + Q&A
10:15 - 10:45
GROWTH STAGE
MBRELLA
Quinten Vandermeulen
Co-founder & CPO
Mbrella is the first corporate mobility solution that is designed to empower employees and unburden HR professionals completely. They offer software that helps you manage mobility budgets, commuting allowances, public transport subscriptions and much more.
10:50 - 11:20
SCALING STAGE
LIGHTHOUSE
Niki Van den Broeck
Senior Product Manager Growth & Insights
Lighthouse is the leading commercial platform for the travel & hospitality industry They transform complexity into confidence by providing actionable market insights, business intelligence, and pricing tools that maximize revenue growth.
11:25 - 12:00
MATURITY STAGE
MICROSOFT
Pieter Vanhove
Senior Program Manager Security & Governance
Go behind the scenes with Microsoft’s Azure Data Platform Security team to see how product managers drive security-focused features from concept to general availability. This session highlights how we collaborate across disciplines, prioritize customer needs on security compliance and deliver innovations.
12:00 - 13:00
AuditoRium4
LUNCH & NETWORKING
13:00 - 16:00
INTERACTIVE SESSIONS
PRODUCT MANAGEMENT
X MASTERY
Dive deep into the essential techniques and strategies every product manager needs. From gathering actionable feedback to crafting crystal-clear user stories, prioritizing features, and more. This track covers all the classic, must-know methods to excel in your role.
PRODUCT MANAGEMENT
X THE REAL WORLD
Explore the intersections where digital product management collides with other domains. Whether it's the hardware-software clash, project vs. product mindset, or integrating established businesses with groundbreaking ideas. Hear real-world testimonials on navigating these challenges, adapting strategies, and identifying key obstacles.
PRODUCT MANAGEMENT
X AI
Discover how AI is revolutionizing the role of product managers. Will AI tools like ChatGPT write our Jira tickets? Can generative AI automatically translate user feedback into new features? Learn how to adapt your approach as AI becomes an integral part of our products and processes.
Zaal: AuditoRium 4
13:00 - 13:45
■ Topic to be announced
Roeland Delrue, CRO & COO at Aikido Security
Aikido Security went from 0 to €10M ARR in under 18 months. Yes, if you’re impressed - we are too! They are a developer-friendly software security platform. It scans your code, containers & cloud in 10 different ways, showing you which security issues and vulnerabilities are actually important to solve. We speed up triaging massively by cutting out the false-positives, and making things human-readable.
13:55 - 14:40
■ Deprecation: why, what, when? How to do more with less. Deletion as a growth tool, not a risk
Judith Straetemans, Product Manager, ex-Stripe
Bio to be announced
15:15 - 16:00
■ Topic to be announced
Servaas Strobbe - Head of Product at Tekst
Servaas, former Senior Product Manager at Teamleader, will share all the insights he’s gathered over the years.
Zaal: Multimediazaal
13:55 - 14:40
■ The Hidden Price Tag: How Product Management Shapes your Pricing
Growth Engineer Consultant at Sirris
Maarten is specialised in pricing strategy for growth scale-ups. He helps companies transform pricing and packaging into growth levers by empowering founders and teams to master value-based pricing.
15:15 - 16:00
■ Topic to
be announced
Matti Desmet - Head of Product at Peripass
Bio to be announced.
Why people aren't doing what you clearly designed for them to do?
13:00 - 13:45
■ Topic to be announced
Pontus Gifvas from Nalvin
Pontus will share the product journey of Nalvin. Nalvin helps product teams focus on impact by automating repetitive tasks. Their AI-powered agent integrates with the tools you already use, keeping stakeholders aligned, customer success informed, and insights collected—so PMs can spend less time on updates and more time driving product success.
Zaal: CouR4
13:00 - 13:45
■ Why people aren't doing what you clearly designed for them to do?
Elien Van den Steen - Client Director | Co-founder
13:55 - 14:40
■ Topic
Isa Verschraegen - Product Manager at Smooth Sailing
Bio to be announced
15:15 - 16:00
■ Security-by-Design: PM, it’s your role to design for Trust
Nick Boucart - Sirris
This talk will present an anonymized real world case where a security issue turned out to be a product management oversight. We'll discuss how, next to understanding what customers value, product management should also educate their team in what customers fear, and how to win their trust.
16:10 - 16:40
■ KEYNOTE
Challenging the product culture in an established organisation: learnings from the tranches
Alexandre Torreele - Energy Solutions & Consumer Centricity at Elia
AuditoRium4
16:40 - 17:10
KEYNOTE
■ Product Management of AI Tools
(and Cutting Through the BS)
Koen Boncquet - Group Product Manager at HubSpot
Bio to be announced
AuditoRium4
17:10 - 17:30
CLOSING REMARKS
TBC
AuditoRium4
17:30 - 19:3O
NETWORKING DRINK WITH FINGERFOOD
AuditoRium4