Programme Louvain-la-Neuve
Organised by:
In collaboration with:
09:30 - 10:00
Community
WELCOME DRINK
Claim your spot for the break-outs
10:00 - 10:15
AGORA 8
WELCOME TALK
SIRRIS
Ludwig De Logt
Business Unit Manager Digital at Sirris
Dualoop
Timoté Geimer
CEO & Founder at Dualoop
MODERATOR
SIRRIS
Karl Verhelst
Business Development & Innovation
10:15 - 12:00
AGORA 8
PRODUCT MANAGEMENT IN DIFFERENT STAGES OF A COMPANY
3 speakers share their product experiences in different growth stages + Q&A
10:15 - 10:45
GROWTH STAGE
KANDO
JB Mairy
CPO
JB Mairy is Chief Product Officer at Kando, where he builds software for care teams and the residents they look after. He is a civil engineer with a PhD in optimisation from UCLouvain, and he started his career writing solvers before concluding that solving a problem well matters less than picking the right problem. He has since done product at every company stage: a startup finding its market at Take Eat Easy, a scale-up (N-Side) where he helped them bringing product maturity, and now an early-stage company again, where product calls decide whether the business survives.
10:50 - 11:20
SCALING STAGE
LIZY
Claudio A Kuhlmann Salas
Head of Product
11:25 - 12:00
SCALING STAGE
KEYTRADE BANK
Ève André
Head of Product Development
When Product theory meets Banking reality
Ève André is Head of Product Development at Keytrade Bank, with 15+ years of experience in digital banking and product management. She leads the development of products across daily banking, payments, credit, savings and investing. In her talk, she explores what happens when Product theory meets the complex reality of banking — and why the best organization may not be the one that looks perfect on paper.
12:00 - 13:00
COMMUNITY
LUNCH & NETWORKING
13:00 - 16:00
INTERACTIVE SESSIONS
PRODUCT MANAGEMENT
X MASTERY
Dive deep into the essential techniques and strategies every product manager needs. From gathering actionable feedback to crafting crystal-clear user stories, prioritizing features, and more. This track covers all the classic, must-know methods to excel in your role.
PRODUCT MANAGEMENT
X THE REAL WORLD
Explore the intersections where digital product management collides with other domains. Whether it's the hardware-software clash, project vs. product mindset, or integrating established businesses with groundbreaking ideas. Hear real-world testimonials on navigating these challenges, adapting strategies, and identifying key obstacles.
PRODUCT MANAGEMENT
X AI
Discover how AI is revolutionizing the role of product managers. Will AI tools like ChatGPT write our Jira tickets? Can generative AI automatically translate user feedback into new features? Learn how to adapt your approach as AI becomes an integral part of our products and processes.
ROOM 1
13:00 - 13:45
No strategy? No problem. (Until it is…)
Timoté Geimer - CEO at DUALOOP
Many product teams operate without a clear strategy and survive. But survival is not success. This provocative talk will explore what happens when strategy is missing, misaligned, or muddled. You’ll learn a field-tested approach to building clarity from the ground up, even when leadership stays silent. Expect war stories, irreverent truths, and a toolkit to turn “lack of strategy” paralysis. Because waiting for a strategy to arrive is not a strategy.
13:55 - 14:40
How to run A/B-tests that actually teach you something
Isabel Senden - Chief Revenue Officer at ACCOUNTABLE
15:15 - 16:00
■
Nicolas Streel - Entrepreneur
Nicolas Streel is co-founder of Line-Out, a Belgian agency building digital products for SMEs and institutions, and coaches startups at Startech, StartLab and imec.istart. Across all of it, the same pattern: the hardest part of a product is rarely the product, it's the room where it gets judged.
ROOM: SERENITY
13:00 - 13:45
When Intelligence Becomes Buyable — What to sell when AI sells thinking
Wim Codenie & Nick Boucart - Senior Advisors Digital Business & Software Engineering and ICT at SIRRIS
AI makes reasoning and intelligence a cheap, buyable commodity , impacting both the product and the services revenue of scaleups at once. In this talk we show why adopting AI is necessary but can never differentiate you. We discuss what becomes scarce when intelligence is abundant: governed data, accountability, unique cross-customer insight, and trust. We show where your company is exposed, sketch possible futures, and end with a capability model for AI adaptation.
13:55 - 14:40
Governing AI Without Killing Innovation: Practical Guardrails for Product Teams
Sandro Munda - Founder & CEO at ROOTCX
Sandro Munda is the Founder and CEO of RootCX, an open-source platform providing governed infrastructure for internal tools and autonomous AI agents. A software engineer with over 20 years of hands-on technical experience, he previously spent a decade founding and leading Forest Admin as CEO. Born out of startup studio Hexa (eFounders), Forest Admin pioneered the internal operations software category, raising over $11 million, scaling to a 50-person team, and serving thousands of companies worldwide, including European tech leaders like Qonto, Spendesk, and Swan. Drawing on a decade of solving complex enterprise permissions and operational architectures at scale, Sandro now empowers product and engineering teams to safely build and govern the next generation of AI-driven systems.
15:15 - 16:00
■
Vincenzo Ruggiero - CO-Founder at KASSET
Bio to be announced
16:00 - 16:50
KEYNOTE
■TBC
AGORA 8
16:50 - 17:10
CLOSING REMARKS
Ludwig De Logt - Sirris
AGORA 8
17:10 - 19:00
NETWORKING DRINK WITH FINGERFOOD