Programme Louvain-la-Neuve
Hosted by
Co-organised with
09:30 - 10:00
Community
WELCOME DRINK
Claim your spot for the break-outs
10:00 - 10:15
AGORA 8
WELCOME TALK
SIRRIS
Johan De Geyter
Business Unit Manager Digital at Sirris
Dualoop
Timoté Geimer
CEO & Founder at Dualoop
The POD
Bernard Hansen
Owner at The POD
10:15 - 12:00
AGORA 8
PRODUCT MANAGEMENT IN DIFFERENT STAGES OF A COMPANY
3 speakers share their product experiences in different growth stages + Q&A
10:15 - 10:45
GROWTH STAGE
VERBOLIA
Pierre-Olivier Danhaive
CEO & Founder
Pierre-Olivier (aka Pod) has an electrical engineer background. He was the founder/CEO of several startups, the CTO of Immoweb and is currently founder and CEO at Verbolia, an AI scaleup (5M€ ARR) focused on improving the presence of large brands in ChatGPT and Google. Customers include Dior, Chanel, Walmart, Samsonite,... He's always been the driver of the Product department and especially enjoys highly technical and complex products because they are usually the source of disruption.
10:50 - 11:20
SCALING STAGE
LUZMO
Haroen Vermylen
CTO
Don’ just Listen -> Invent: how CTOs Future-Proof the Roadmap
Haroen Vermylen speaks the language of engineers and product teams alike, because he’s one of them. As co-founder of Luzmo, he doesn’t just build data tools; he transforms clients’ data goldmines into powerful, actionable insights for end users. Haroen, crafts solutions that elevate user experience and unlock new revenue streams. Equal parts engineer and artist, he merges technical mastery with creative vision to make data not just handled, but harnessed.
11:25 - 12:00
SCALING STAGE
VERTUOZA
Dominique Pellegrino
CEO
Dominique Pellegrino is the co-founder & CEO of Vertuoza, a fast-growing B2B SaaS scale-up transforming construction management for SMEs across Europe. With a mission to empower 4 million construction entrepreneurs, Vertuoza has grown from 5 to 100 employees in under four years, raised €11M, and now operates in five countries — with most revenue coming from outside Belgium.
Named Scale-up of the Year 2023 and Deloitte Fast 50 – Enterprise Software 2024 winner, Vertuoza embodies focus, discipline, and execution. A sales-driven leader passionate about product and design, Dominique believes sales is everywhere — in the product, the people, and the culture — and that structure, discipline, and care for people are the keys to lasting success.
12:00 - 13:00
COMMUNITY
LUNCH & NETWORKING
13:00 - 16:00
INTERACTIVE SESSIONS
PRODUCT MANAGEMENT
X MASTERY
Dive deep into the essential techniques and strategies every product manager needs. From gathering actionable feedback to crafting crystal-clear user stories, prioritizing features, and more. This track covers all the classic, must-know methods to excel in your role.
PRODUCT MANAGEMENT
X THE REAL WORLD
Explore the intersections where digital product management collides with other domains. Whether it's the hardware-software clash, project vs. product mindset, or integrating established businesses with groundbreaking ideas. Hear real-world testimonials on navigating these challenges, adapting strategies, and identifying key obstacles.
PRODUCT MANAGEMENT
X AI
Discover how AI is revolutionizing the role of product managers. Will AI tools like ChatGPT write our Jira tickets? Can generative AI automatically translate user feedback into new features? Learn how to adapt your approach as AI becomes an integral part of our products and processes.
ROOM: INTENSITY
13:00 - 13:45
■ The Hidden Price Tag: How Product Management Shapes your Pricing
Maarten Laruelle - Growth Engineer Consultant at Sirris
Maarten is specialised in pricing strategy for growth scale-ups. He helps companies transform pricing and packaging into growth levers by empowering founders and teams to master value-based pricing.
13:55 - 14:40
■ The prioritisation fallacy: why you fail and how to fix it.
Mathieu Thys - Manager at Dualoop
Mathieu Thys is a manager at Dualoop, a fully bootstrapped product management consultancy that he has scaled from 0 to 20 people in just one year. Mathieu has spent the last seven years shaping products and building product teams in startups and scale-ups. He now shares his knowledge with his peers through trainings, workshops, talks, and private coaching.
15:15 - 16:00
■ Topic to be annouced
Cyrille Dejemeppe - VP of Product & Engineering at N-SIDE Lifesciences
Bio to be announced
ROOM: SERENITY
13:00 - 13:45
■ Organizational makeover for adoption - How we changed to get more users on board
Benoit Delisse - CPTO at Actito
In 2022 Actito was purchased by the QNTM Group, which had a big impact on the product vision and way of working of the Actito product Team. With over 24 years of experience, Benoit can tell you a thing or two about changing organizations and how to surf those waves.
13:55 - 14:40
■ Does your Saas really need AI?
Arthur Geeraerd - Co-Founder at Troople
Troople is a company specialising in the design, development and deployment of bespoke applications, drawing on artificial intelligence, machine learning, automation, data science and autonomous agent systems (agentic AI) to create intelligent solutions that improve its clients' operational processes and productivity. Troople's teams have a high level of expertise in AI and data science, enabling them to tackle complex use cases.
15:15 - 16:00
■ Topic TBA
Jeroen Van Loock - Senior Product Manager at TechWolf
Bio to be announced
16:00 - 16:50
KEYNOTE
■ What Gets Measured Gets… Gamified
Büşra Coşkuner, Product Management Trainer
Product teams hit their metrics while making theirs users angry and creating business risk. From hundreds of screws listed individually to NPS surveys sent before delivery - we're optimising numbers, not outcomes. This talk challenges metric-first thinking and introduces behaviour-change-first quantification using Google's GSM framework. Learn to define success through desired behaviour-change, identify meaningful signals, and bridge business needs with customer value before picking a metric.
Büşra’s bio
Büşra helps product teams create business impact through products their customers love. With 15+ years of hands-on PM experience across startups, scale-ups, and corporations (Doodle, Telekom Deutschland, home24, and more), she now trains and coaches teams on metrics literacy, outcome-thinking, product discovery, and evidence-driven decision-making. With her hands-on, no-nonsense approach, she brings practical methodology to building sustainable product practices that drive real results.
AGORA 8
16:50 - 17:10
CLOSING REMARKS
Johan De Geyter, Mathieu Thys, Timoté Geimer, Bernard Hansen
AGORA 8
17:10 - 19:00
NETWORKING DRINK WITH FINGERFOOD